Jumat, 19 Maret 2004

In The Driving Seat

Always bang-up to boost his vocabulary, the IPKat delights inwards learning novel words. Imagine his delight, therefore, at finding the give-and-take “Volvoid” on the US of America Word Spy website. So what is a Volvoid? He is a white, moderately affluent, suburban professional person who is politically liberal. The give-and-take seems to endure a assort of metonymy, “Volvo” existence a symbol of white, liberal, affluent Sweden. The Word Spy adds a caveat: “There's a unlike adjectival feel of this give-and-take that agency ‘of or relating to Volvos or Volvo drivers’ or, equally a noun, ‘a Volvo driver’. This feel dates to well-nigh 1988”. In the lite of this, the IPKat wonders what assort of Americans buy Volvo cars these days, what message the Volvo construct cite sends them together with what their self-image is.

Click hither for metonymy, monotony, monopoly and monogamy

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