Vimto Marketeers Develop To Reconquer India?

The BBC reports that Nichols plc is to re-introduce its long-established VIMTO fruit drinkable inwards India, later an absence of or in addition to thence fifty years. To create so, Nichols had outset to re-register its historical brand, warding off mistaken brands such equally the WIMTO raspberry drink. Said Nichols plc’s chairman, John Nichols: “India is a practiced marketplace - at that topographic point are lots of people, a growing economic scheme in addition to an awareness of our production from many, many years ago". He is unperturbed past times the spectre of VIMTO’s regal association, pointing to the continued success of old-established pre-independence colonial brands such equally OVALTINE.

Soft drinks are a thing personal taste: the IPKat notes that VIMTO is an anagram of “vomit”. More seriously, at that topographic point is a rigid chemical constituent of nostalgia inwards consumer choices relating to soft drinks: the relaunch of childhood favourite brands tin generate cult status.

Vimto site
History of Vimto
University of Vimto here
Sighted! Vimto jam tarts, lollies in addition to bars
Vimto recipe here
Other Nichols merchandise grade activeness here