Sabtu, 19 Februari 2005

Fakin' It: Novel Bmw Marketing Ploy


The Counter Counterfeit Commission (CCC) has launched a website for the apparent purpose of enabling motorists to uncovering faux MINI Coopers. The CCC say:
"At the CCC, we're dedicated to putting an terminate to the victimization associated amongst purchasing a counterfeit MINI Cooper. We cooperate amongst MINI together with international law enforcement to pursue criminals. But there's i other crucial partner nosotros require to recruit: YOU. We can't practise this without YOU. Educate yourself almost the problem. Learn how to uncovering a fake. Know when you're beingness hoodwinked. Together, nosotros tin set an terminate to this appalling injustice. Together, nosotros tin brand our streets genuine i time again".
Adrants (scroll to Fri xviii February) has outed this earnest attempt equally a marketing ploy, designed for car makers BMW yesteryear Crispin Porter + Bogusky:
"The site has a photograph collection of tricked out vehicles purported to hold out faux Minis. It likewise has video footage of a police describe dogs sniffing out faux Minis trying to brand their manner into the country, a $19.99 consumer alarm DVD detailing the apparent underworld of counterfeit Minis together with fifty-fifty a call upward release answered amongst a message machine yesteryear a guy code named "Bosco" claiming to hold out doing hush-hush piece of work inward Brazil together with Copacabana".
loves the idea. If a marketing ploy tin convey closed to educative or practical function, together with thence much the improve for consumers.

MINI Cooper: the car that's a film star
MINI Cooper here
Minnie Driver here
Baby Driver here

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