Is Novel Sort A Smart(Ie) Move?

The Guardian (and close every other British newspaper) is fuming alongside rage over Nestle’s determination to abandon the SMARTIES cylindrical underground inwards favour of the “hexatube” – a long hexagonal container alongside a flip-top lid

The change, which is said to lead maintain “taken a fresh in addition to funky approach to the redesign" is “part of our ongoing programme of production invention in addition to the consequence of in-depth inquiry carried out alongside our consumers", said Nestle-Rowntree’s marketing manager.

, always a cynical beastie, wonders whether the alter of sort has anything to produce alongside Nestle’s failure to terminal Mars (here) registering its M&M cylindrical container every 2nd a CTM.

Smarties here in addition to here