Selasa, 22 Juli 2003

A Alphabetic Lineament To Those Who Accept Ears That See

An interesting event of viral advertising from across the Pond. Nissan is pirating its ain advertisements for Nissan Almeiras. Ordinary advertisements for Almeiras are posted only overnight they are seemingly graffitied with, for example, stereo speakers in addition to the address www.electricmoyo.com. Other adverts are fly-posted in addition to are meant to await similar “street art” in addition to Nissan radio adverts are supposedly hijacked past times the phonation of Electric Moyo (examples here). H5N1 catch to the Electric Moyo website reveals that, underneath all the “cool jargon”, it’s all a Nissan publicity stunt. On entering the site, the next message appears:

"Much abide by to Nissan for allowing us to purpose their billboards in addition to radio commercials equally industrial plant of art, representing the kultcha of Electric MOYO in addition to promoting our message of freedom, access in addition to respect. These industrial plant of artistic messaging would non cause got been possible without Nissan's permission, in addition to equally a number our industrial plant are to a greater extent than powerful in addition to further reaching. The message of Electric MOYO is non nearly vandalism in addition to does non promote it. My message is nearly harnessing the ability of responsible artistic aspect amongst corporate participation to convey nearly to a greater extent than freedom, access in addition to abide by for myself in addition to the people of Electric MOYO."

Nissan’s senior director for youth in addition to urban communications has been quoted equally saying: “We've been looking for innovative ways to communicate amongst forward-thinking, media-savvy multicultural youth”. This looks a chip similar an endeavor to larn equally many buzz-words equally possible inward a unmarried judgement in addition to I’m non actually how the “multicultural youth” volition accept to a car companionship pretending to endure a cultural collective.

Read to a greater extent than nearly the floor here in addition to here.

The championship of this slice is taken from the Electric Moyo site. Need I order more?


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