Interbrand and Business Week have published their list of the summit 100 most valuable brands of 2003. The rankings were based on projected profits, discounted to reverberate how probable those profits were to materialise. In lodge to move eligible, the brands had to move valued at over $1 billion. They had to derive at to the lowest degree a 3rd of their sales from exterior their habitation countries as well as accept a pregnant distribution throughout the Americas, Europe as well as Asia (although presumably non Africa as well as Australasia as well as inward fact at that topographic point are no brands from those 2 continents on the list). The take away for the brands to accept publicly available marketing as well as fiscal information also knocked some major brands out.
Not surprisingly, COCA COLA is top-dog, amongst MICROSOFT second as well as IBM third. Top non-US construct is NOKIA at issue 6, which is Finnish. For the parochially-minded, 5½ British brands made it on to the list: HSBC (37); BP (69); REUTERS (76); SMIRNOFF (85); JOHNNIE WALKER (99) as well as SHELL (which is articulation British as well as Dutch owned) (83).
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