Kamis, 03 Maret 2005

German Football Game Companionship Gets Shirty


Markenbusiness reports on the merchandise mark-related transactions of German linguistic communication football game fellowship Borussia Dortmund. The fellowship sold the rights to its Goool.de merchandise rank for sports wearable equally safety for a loan payment inwards 2000 Now however, it wants to lease the rank dorsum at a cost of 1.4million euros per annum. As safety for this sum, it is offering the rights to its BORUSSIA DORTMUND merchandise mark.

…but who is controlling its quality?
wonders how, alongside such complicated transactions going on, the marks inwards interrogation tin forcefulness out actually last considered to human activity equally a badge of origin. If consumers knew what was going on, would they actually trust the merchandise marks? If they didn’t their value would last lost together with at that topographic point would last nil to lease dorsum together with nil to secure the lease against.

More leasing inwards Dortmund here together with here

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