Mexican Courtroom Piles On The Agony For Levi Strauss

Today's Daily Telegraph reports on a existent disaster for jeans manufacturer Levi Strauss. Local police pull inwards United Mexican States City, pressured past times i the company's lawyers, targeted a mill run past times Mexican enterprise Comexma was suspected of producing imitation goods. Local media were invited along to witness the raid. Comexma's mill was indeed producing Levi branded jeans, but that was simply what it was supposed to hold upwards doing: it was i of Levi's ain suppliers, legitimately producing clothe nether licence from the USA company. Comexma in addition to hence sued Levi's, seeking compensation both for commercial loss in addition to for harm to its reputation equally a effect of the raid. H5N1 courtroom inwards United Mexican States City has at in i lawsuit ordered Levi's to pay $24.5m inwards damages in addition to lost income, addition a farther $20.5m for harm to Comexma's reputation.

Levi's: is in that place a ask to spell upwards its legal human activeness inwards Mexico?

Levi has at in i lawsuit admitted its mistake, claiming that its Mexican merchandise score protection counsel failed to cheque amongst the company's USA headquarters earlier proceeding. H5N1 Levi's spokesman is yet reported equally maxim that the USA fellowship "strongly disagrees" amongst the courtroom decision, against which it was appealing: the raid occurred later Levi Straus had told Comexma it was terminating its contract in addition to the Mexican fellowship was inwards the procedure of shutting downwards the facility. Levi Strauss said that, fifty-fifty if the damages awards stand, its operating income would hold upwards higher inwards the showtime quarter than during the same catamenia final year.

says this is a nightmare scenario which -- irrespective of the rights in addition to wrongs of the Mexican courtroom determination -- both should in addition to could hold upwards avoided past times adequate policing of licensees' activities. "I didn't know Mexican courts awarded such large sums past times agency of damages", adds Merpel. "Is it alone because Levi Strauss is a USA corporation, or would a like honour hold upwards made against a local trace of piece of occupation concern too?"

Levi's jeans in addition to social responsibleness here
Invention of Levi Strauss bluish jeans here; swinging bluish jeans here
Levi Strauss in addition to the structural study of myth here