While sitting inward forepart of his keyboard today, the IPKat was musing on an effect of terminological interest. If they produce non consist of words or logos, merchandise marks are oft categorised every bit existence "non-traditional". Examples of non-traditional marks include the odour of new-cut grass, the roar of a lion, the flavor of artificial strawberry in addition to a individual tapping the side of his olfactory organ amongst a finger.
Artificial strawberry: looks pretty enough, simply would consumers want
to gustation it inward guild to meet if the production inward forepart of them is the i they want?
thinks this is non a real skilful term. For i thing, "traditional" in addition to "non-traditional" are foreign words for merchandise marks, since they advise something that is handed downward from generation to generation. Secondly, the words "non-traditional" produce non bring sufficiently the rich vein of folly amongst which such marks should to a greater extent than appropriately hold upward associated, peculiarly inward areas such every bit smells, tastes in addition to motion.
But what in addition to thence should such marks hold upward called? "Fringe marks", "wacky marks", "zany marks", "nutty marks" ...? asks your advice. Do delight post service your constructive comments below.
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