Minggu, 17 Agustus 2003

A Goodyear For Dunlop

Dunlop Canada (follow link to The Buzz, thus Events, thus Dunlop Name Swap) has invited Canadians whose surnames coincide alongside that of other tyre firms to alter the final names to Dunlop inwards provide for a portion of $25,000. Bradley, Jackson, Brian in addition to Janice Dunlop (as they are straightaway known – all formerly Goodyear) convey each been paid $6,250 for their troubles and, according to Dunlop, convey “made their mark.” doubts whether changing your lift inwards monastic tell to hold upwardly purpose of a publicity drive tin hold upwardly meaningfully described equally expressing your individuality. In whatever event, Dunlop isn’t a especially outlandish lift in addition to signing your credit-card receipt “Bradley Dunlop” isn’t going to heighten likewise many eyebrows. How dissimilar it would convey been if the challenge had been railroad train by, say, a sure enough Atlanta-based drinks manufacturer in addition to the gentleman was to hold upwardly known equally “Bradley Coca-Cola…” This degree of publicity stunt may operate meliorate inwards the long-term where the merchandise grade inwards inquiry is inherently distinctive, especially if it is fanciful. also wonders: if ane of the newly-named Dunlops begins behaving badly, robs a banking concern or is seen leaving (or appearing in) a strip-club, does this count equally merchandise grade tarnishment?

Compare the Canadian Dunlop site alongside the US and UK sites
Other useful things to produce alongside safe here, here, here in addition to here




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