Word Spy!, which the IPKat has only discovered via the Trademark Blog, is a website devoted to latterly coined words together with phrases, one-time words used inwards novel ways together with existing words that convey enjoyed a recent renaissance. Word Spy! doesn’t construct upward its ain words together with phrases but lists those that look inwards newspapers, magazines, books, press releases together with websites.
Trade order owners should depository fiscal establishment gibe out Word Spy!’s Top Words list together with run across how their brands are beingness used. There are currently iii merchandise mark-related phrases inwards the Top 100: GOOGLE (as inwards “google bombing”, KOOL-AID (“drink the Kool-Aid”) together with CNN (“CNN effect”). Of these iii marks, solely i -- Google -- is mentioned every bit a merchandise order yesteryear Word Spy! itself. Kool-Aid should live on peculiarly concerned, given the negative connotation of "drink the Kool-Aid".
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