AdAge reports that the makers of ABSOLUT vodka have been indulging inwards a flake of production placement. Influenza A virus subtype H5N1 poster depicting a seemingly naked homo alongside exclusively a strategically placed vodka bottle to protect his modesty together with alongside the slogan “Absolut Hunk” has appeared inwards Sex together with the City, a pop television set programme, alongside Absolut’s cooperation equally business office of a plot trace of piece of occupation inwards which i of the primary characters secures a modelling committee for her boyfriend. The promotion was genuinely posted at a New York motorcoach stop, although inwards the programme it was digitally “moved” to Times Square. Though the promotion was shot past times the lensman responsible for the existent ABSOLUT campaign, Absolut has said that they volition non survive running the ad. According to their vice-president of marketing: "It is non just consistent alongside the campaign, non to cite a flake salacious." Nevertheless, it is producing recipe cards for the Absolut Hunk cocktail.
Aside from the niceties of whether merchandise score purpose has taken place, the IPKat is concerned. By associating its ABSOLUT score together with movement alongside overt sexual imagery, Absolut has arguably tarnished its ain mark, inwards which example its taking moral high terra firma inwards opposing tertiary parties from registering such domain names equally absolutbabes.com, absolute-erotik.com, absolutporn.com and absolutpussy.com seems but a tad two-faced.
Recipe for Absolut Hunk (the cocktail that is) here
ABSOLUT parodies here and here
Real ABSOLUT ads here
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