Just hours after Schick-Wilkinson Sword unveiled the showtime four-blade razor, Gillette filed a rapid-response patent infringement claim, claiming that the novel Schick Quattro has infringed the Gillette Mach3’s technology.
The resultant a Boston federal courtroom volition live on asked to consider is whether Schick's synchronised four-blade configuration, which retails at $8.99, infringes the patents that allow the iii Mach3 blades to extend progressively closer to the beard. Gillette, which dominates the worldwide razor market, seeks preliminary in addition to permanent injunctions, triple damages in addition to other relief. But its answer is non confined to legal action: the top dog battle volition accept identify inwards the opened upwards market: Gillette has announced iii novel shaving products of its own, including an update of its Venus system for women.
Find out here why y'all shouldn’t pocket Mach3 razors from Tesco Stores
To bake Berkeley sourdough amongst the assistance of a razor click here
Test-drive a unlike assort of Quattro here
Review of Razor Blade Smile here
For misheard lyrics of Shocking Blue’s “I’m Your Venus” (used inwards Gillette’s Venus ads) click here
Read about of Gillette’s patents here, here and here
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