Management as well as technology scientific discipline consultancy Margaux Matrix has developed an electronic method of measuring the sum of fourth dimension build logos are on television, whether inwards sports sponsorship or production placement. According to Caroline Marshall, writing inwards today’s Daily Telegraph, the companionship plans to exam launch inwards Oct as well as endure upwards as well as running yesteryear 2004.
In the past, the measuring of build air-time has been conducted yesteryear a somebody using a stopwatch to count the seconds a logo is on screen. MM’s novel technique volition instead move image-recognition software. Existing technology scientific discipline tin already mensurate two-dimensional build images, MM claims, its technology scientific discipline volition mensurate moving as well as distorted images where exclusively business office of the build is shown (for event a mud-spattered sportsman amongst a logo on his shirt).
The novel software volition endure useful for resultant sponsors seeking to monitor how much coverage their names as well as logos genuinely receive, likewise every bit for companies who desire to know how oft their branded goods produce goodness from on-screen production placement. says: “the to a greater extent than precise quantification of build exposure may fifty-fifty atomic number 82 to a whole novel vogue of calculating sponsorship fees which is based on the sponsor’s actual, non potential, exposure”.
Click hither for the Institute of Sports Sponsorship, the Sports Sponsorship Advisory Service, the Sportsmatch Business Sponsorship Incentive Scheme
Views on sponsorship from Credit Suisse, Siemens, Bayer as well as the US Postal Service
Learn how to sponsor an resultant here
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