Heavens Above

In a distich of recent Trade Mark Registry decisions (here and here) the examiner has refused to register the give-and-take JESUS every bit a merchandise score for diverse classes of goods (none of which were inherently controversial) because he considered its purpose every bit a merchandise score to hold upwards reverse to populace policy or the accepted principles of morality nether s.3(3)(a) of the Trade Marks Act. Although at that spot were a few people inward the U.K. whose surname was JESUS in addition to inward another countries it is a pop forename, inward the U.K. solely a little minority would stance it every bit an ordinary surname or forename. Instead, its master copy significance inward the UK, where a substantial release of people believe inward the Christian faith, are taught the dependent champaign inward schools in addition to worship inward Church, was every bit the elevate of the religious figure in addition to every bit such its purpose every bit a merchandise score would movement offence that went beyond mere distaste. That offence was caused yesteryear the resultant undermining of “an accepted social in addition to religious value” to a pregnant extent because many believe that JESUS is the elevate of JESUS CHRIST who is believed yesteryear Christians to hold upwards the Son of God in addition to every bit such, whose elevate should non hold upwards debased yesteryear purpose every bit a merchandise score for the applied for goods.

Little-known fact: at that spot are 27 people alongside the surname JESUS inward the London Telephone Directory