August 2003 has seen the launch of a novel intellectual holding magazine. Intellectual Asset Management, published past times Globe White Page, volition live on published bi-monthly nether the editorship of Joff Wild, whose editorial sense spans Managing Intellectual Property and earlier that Patent World and Copyright World. IAM seeks to twain the gap betwixt purely legal writing on IP in addition to the needs of the commercial in addition to trouble organization world. The get-go number carries the results of Suzanna Hawkes' fundamental query on how companies' IP announcements touching on portion cost movements, likewise every bit a slice past times Richard Marsland on how Unilever handles a burgeoning portfolio of 135,000 merchandise marks in addition to 25,000 patents.
Tidak ada komentar:
Posting Komentar